BRAND NAME: SOUTH CYCLING NETWORK
PROFILE: CYCLING CLUB
FOCUS
CYCLING
LIFESTYLE
COMMUNITY
RIDES
INTERCONNECTED
FREEDOM
MOVEMENT
MODERN
VERSATILE
DYNAMIC
STORY
A local cycling club approached me to bring their official logo to life. Based in the southern region, the club is building a community centered on promoting a healthy cycling lifestyle—one that fosters new friendships, a sense of belonging, and overall physical and mental well-being.
During our briefing session, the team outlined a clear vision: a simple, bold, and modern identity that would be easily recognizable and highly versatile across future club stickers, apparel, and gear. They wanted the design to convey dynamism, motion, and speed—capturing the forward momentum of a cyclist and the pure sense of freedom that comes with riding a bicycle.
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