BRAND NAME: KASA KAPE
PROFILE: COFFEE SHOP
FOCUS
MONOGRAM
HERITAGE
CULTURAL SCRIPT
EMBLEM
ORGANIC
ARTISAN
COZY & WARM
PREMIUM
SCALABLE
VERSATILE
MINIMALIST
STORY
When the founders of Kasa Kape reached out, they faced a common branding challenge: they wanted to celebrate local coffee culture and heritage, but struggled to find a visual identity that felt both deeply traditional and modern enough to stand out in a growing market. Their previous presence lacked a distinctive soul that could tie their artisanal coffee to a cohesive brand story.
During our collaborative discovery sessions, we explored the rich heritage of Filipino coffee traditions and the beauty of indigenous script. We discussed how to represent local craftsmanship and warmth without relying on generic coffee shop clichés.
The creative breakthrough came by incorporating traditional Baybayin characters arranged within a clean, balanced grid system. This squared badge structure artfully encapsulates the cultural script, blending organic letterforms with a contemporary, geometric layout.
The final outcome is a rich, culturally grounded brand identity paired with a deep terracotta and white palette. The versatile logo seamlessly translates across every touchpoint—from debossed coffee bags and enamel mugs to storefront signage and custom packaging.
Tell me what you think of this work? Let's Connect :)
