BRAND NAME: BINUKBOK VIEW POINT
PROFILE: BEACH RESORT
FOCUS
MODERNIZED
SIMPLIFY
CLEAN
HIGH-END
TRUSTWORTHY
OCEAN WAVES
SAILBOAT
STARS
FOUNDATIONAL
SCALABLE
ENHANCEMENT
STORY
This project centered on a strategic rebrand of an established resort identity. When the clients approached me, their primary goal was to streamline and modernize the brand while preserving its core legacy—retaining the foundational elements that had long defined their reputation and recognition. At the same time, the objective was to elevate the brand positioning to attract a more upscale, tourist-focused market.
Through our collaborative process, we modernized and refined the key visual assets, introducing clean lines, uniformity, and precise symmetry—particularly within the ocean wave elements. The graphic illustration of the man on a sailboat navigating by the stars was meticulously polished for a more sophisticated look. To capture the essence of the destination, we introduced a sophisticated color palette featuring deep ocean navy blue, reminiscent of a midnight sky, paired with vibrant turquoise waves.
For the typography, we paired a playful, hand-brushed script for "Binukbok" with an elegant, timeless serif font for "View Point," creating a balanced and harmonious brand mark.
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